VICEROY x ORA
boutique intelligent regenerative
EXPERIENCES SPACES FUTURES
OVERVIEW
Viceroy Los Cabos stands as an icon of architectural imagination, a nearly cinematic meeting of light, water, and design that redefines what modern hospitality can feel like. Every line, reflection, and horizon in its minimalist landscape is an act of sensory precision, transforming architecture into an experience of calm intelligence. More than a hotel, Viceroy is a statement of how design itself can shape emotion, perception, and presence.
ORA proposes the next evolution of this vision: the creation of The Regenerative Layer, a seamless integration of advanced longevity science and architectural aesthetics. This includes a Regenerative Lounge, Elixir Bar, and Regenerative Suites, along with curated Salons and Symposia that merge wellness, design, and future culture.
This is not spa tourism or clinical add-on. It is the next frontier in hospitality, Regenerative Hospitality, where biophilic design meets neuroaesthetic restoration, and where architecture itself becomes medicine. At Viceroy, regeneration becomes experiential design, precise, elegant, and profoundly human, positioning the resort as the first global design icon of the regenerative futures movement.
ABOUT ORA
ORA is an emerging regenerative design and operations suite pioneering a new category in hospitality where biology, architecture, and longevity converge. While ORA is new in name, it is decades in the making. Founded by Dr. Denisa Rensen and Beatrice Etzold, our team brings a rare fusion of clinical expertise, longevity science, and sensory design rooted in years of experience across the fields of regenerative medicine, elite wellness, and boutique hospitality.
We are not building a retreat or layering on spa services. We are installing a living system, one that restores coherence to human biology in environments that feel exquisite. Our approach is both precise and poetic, drawing on ancient healing systems and future-forward medical technologies to create deeply therapeutic spaces that regenerate the nervous system, fascia, mitochondria, and spirit.
ORA works with an international board of physicians, scientists, and longevity experts from the US, Canada, EU, and Mexico. Our clinical layer is directed by licensed MDs and regenerative specialists who operate with Swiss-level safety protocols and COFEPRIS compliance. Every protocol, every tool, and every guest pathway is designed with one question in mind: what is the most intelligent, beautiful, and biologically sound way for a human to heal?
“Longevity is not just as a health goal.
It’s a lifestyle. A reflection of one’s sophistication, intellect, love, and respect for life.”
—Dr. Denisa Rensen, ORA Future co-founder
VICEROY x ORA
The Regenerative Lounge
Viceroy Los Cabos is already recognized for its exceptional spa and wellness programs, known for quality and deeply thoughtful design. The next step is to take this foundation further with The Regenerative Lounge, a boutique integration within the existing spa that brings advanced longevity medicine into Viceroy’s wellness layer. In seamless collaboration with the spa team, ORA proposes introducing a regenerative layer featuring precisely sourced biologics of the highest quality, including exosomes, stem cells, dendritic cells, NK cells, and gene therapies, alongside advanced peptide infusions, nutrient IVs, and biophysical treatments. These therapies, offered within the spa or extended to private suites and villas, combine precision, safety, and sophistication. This addition moves Viceroy beyond wellness into regeneration, establishing it as a leader in future-forward, neuroaesthetic, intelligent hospitality.
The Elixir Bar
Building on Viceroy’s culinary excellence, the Elixir Bar becomes the next expression of its creative mastery, a bar dedicated not to intoxication but to intelligent restoration. Here, mixology meets biohacking and longevity science in exquisitely crafted elixirs, botanical tonics, and nutrient-dense smoothies and unique snacks designed to awaken energy, support mitochondrial function, and enhance brain function, relaxation and regeneration. Every drink is a sensory experience of precision and pleasure, made from the world’s finest adaptogens, nootropics, peptides, powders, and herbs. The atmosphere remains pure Viceroy, elegant, modern, yet entirely new: a non-alcoholic bar where guests feel elevated, clear, and deeply nourished. It is the future of culinary wellness.
The Regenerative Suites
Building on Viceroy’s existing architecture and refined aesthetic, ORA introduces a new concept in hospitality, the Regenerative Suites. Much like the penthouse once defined the premium tier of luxury living, the regenerative room becomes its evolution: a novel category designed to enhance energy, recovery, and inner coherence through environment itself. Every element, from the air quality to the circadian lighting, the mineralized water, the bathroom rituals, and the biophysics woven into furniture, art, and light, contributes to a living architecture that nourishes rather than depletes. Added membership to the regenerative lounge and bar is a also an additional intelligent touch. For property owners, this becomes a unique sales feature and future-forward upgrade; for guests, it offers a transformative experience of indoor spaces and experiences that actively restore. These regenerative homes and rooms redefine comfort for the modern era, setting a new global benchmark for what intelligent, life-enhancing design can be.
The Salons
Viceroy’s next cultural innovation comes through its Regenerative Salons, immersive gatherings unlike anything offered in hospitality today. Inspired by Europe’s new wave of intelligent rendezvous and experiential cafés, these workshops blend science, art, sound, and human connection into living learning. Guests will engage in beautifully curated sessions on unique topics of health, longevity, art, sensuality, and the future of human thriving, led by ORA’s Dr. Rensen & Beatrice Etzold. Each workshop session feels alive, elegant, and deeply human — a place where learning becomes sensual, and wellness becomes culture. Through this layer, Viceroy evolves beyond resort and into a destination of ideas, embodying a future where intelligence and aliveness are one.
The Symposia
A SUMMIT series like no other. A meeting of the best minds in longevity, design and future forecasting, The SYMPOSIA. Here is a preview:
SERVICES LIST
STRATEGIC VALUE
This concept positions VICEROY as the flagship of regenerative hospitality in the Americas. It merges the sensual magnetism of design, fine and natural dining, and music with the scientific precision of longevity and future forecasting. VICEROY becomes more than a celebrated resort, it becomes a living system, modeling the future of hospitality where beauty gives back to biology in an intelligent way
Economic impact:
Regenerative therapies command premium pricing (USD 1000+ per session).
Elixir Bar extends guest engagement with luxury-margin tonics and cocktails.
Regenerative Suites elevate room value and rates by 30+ percent.
Together, these layers expand VICEROY’s seasonal appeal, attract high-value travelers, and open a new category of cultural tourism.
Target market:
Global tastemakers, creative nomads, and longevity-minded travelers from Los Angeles, New York, Mexico City, and Europe who see health as culture and beauty as the new intelligence.
The regenerative layer will extend guest stays, increase F&B spend, and elevate the brand into a new global category where longevity is not clinical but refined, alive, and unforgettable!
WHY ORA
ORA Future is uniquely positioned to deliver this vision. Our proprietary regenerative protocols and trusted network of global suppliers ensure that every intervention offered under the VICEROY name is safe, effective, and at the frontier of innovation. Our advisory and operational team includes internationally recognized leaders in medicine, wellness, and hospitality, guaranteeing world-class execution and compliance. Our stem cell and exosomes laboratory partnership is foundation model based, meaning each stem cell bag sold, one is produced for the community. In this manner, even our medical backing is benevolence designed, aligning with VICEROY’s ethos.
More importantly, ORA understands that longevity must not only be clinical. It must be alive. It must feel wild, sensual, and magnetic, sweet, tender, powerful, kind, real, all qualities that VICEROY has embodied for years. We specialize in translating advanced science into experiences that are elegant, cultural, and unforgettable. This is why longevity belongs here. It belongs in VICEROY’s story.
NEXT STEPS
We propose an immediate feasibility and design study to adapt the ORA layer to the unique context of VICEROY. From there, we move into operational planning, staff training, and supplier integration, with launch envisioned within as soon as feasible.
With this initiative, VICEROY does not follow trends but sets them. It becomes the first global hospitality brand to position longevity as culture, merging the wildness of mezcal and music with the future of regenerative vitality. Together, we can create a category-defining experience that elevates VICEROY into the next decade of hospitality innovation.
REGENERATIVE HOSPITALITY at its most genuine, at its finest. Let’s do this together.
