HAMAK HOTELS x ORA

HAMAK HOTELS x ORA

Embedding Regenerative Intelligence into Hotel Properties & Experiences

OVERVIEW

ORA is a regenerative design and operations suite that installs biological intelligence into hospitality spaces-not merely as a retreat, not a clinical programs menu, but as an embedded system. In partnership with HAMAK HOTELS, we propose a complete Wellness and Longevity layer strategy across flagship properties that will:

• Unlock new revenue streams (clinical, therapeutic, virtual, retail)

• Differentiate Hamak Hotels as the first regenerative hotel portfolio in LATAM

• Extend guest stays, increase return cycles, and deepen brand loyalty

ABOUT ORA

ORA is an emerging regenerative design and operations suite pioneering a new category in hospitality where biology, architecture, and longevity converge. While ORA is new in name, it is decades in the making. Founded by Dr. Denisa Rensen and Beatrice Etzold, our team brings a rare fusion of clinical expertise, longevity science, and sensory design rooted in years of experience across the fields of regenerative medicine, elite wellness, and boutique hospitality.

We are not building a retreat or layering on spa services. We are installing a living system, one that restores coherence to human biology in environments that feel exquisite. Our approach is both precise and poetic, drawing on ancient healing systems and future-forward medical technologies to create deeply therapeutic spaces that regenerate the nervous system, fascia, mitochondria, and spirit.

ORA works with an international board of physicians, scientists, and longevity experts from the US, Canada, EU, and Mexico. Our clinical layer is directed by licensed MDs and regenerative specialists who operate with Swiss-level safety protocols and COFEPRIS compliance. Every protocol, every tool, and every guest pathway is designed with one question in mind: what is the most intelligent, beautiful, and biologically sound way for a human to heal?

THE ORA MODEL

Current Hamak Hotels offerings focus on high-touch design and experiential hospitality. But guests seeking healing, optimization, regenerative & longevity therapies and long-lasting transformation are spending significant sums at other boutique wellness resorts and with private concierge clinics.

By integrating ORA, Hamak Hotels captures this market without disrupting the brand tone or operational model.

Our three-tier system meets guests where they are:

WELLNESS LAYER (non-clinical) 

Subtle, somatic, and elegant, this layer embeds non-invasive, high-impact therapeutic experiences into the guest's natural rhythm. It is designed to regulate the nervous system, restore fascia and lymphatic flow, enhance mitochondrial function, and elevate the emotional and sensory experience through architectural and biophilic interventions. Therapies are delivered through ambient biophysics-based tools (PLASM biophysics, PEMF, red light, Muse-guided neuroacoustics), hands-on rituals (Shiatsu, craniosacral, fascia release), and internal supports (botanical elixirs, hydration protocols, regenerative menus). The Wellness Layer is architecture-as-therapy-deep healing, without disruption, licensed or clinical requirements.

REGENERATIVE LAYER (clinical) 

Precision, potency, and cellular repair. This layer delivers COFEPRIS-compliant advanced longevity medicine-including IV nutrient protocols, biologics, peptides, hormones and regenerative injections. Designed for deeper biological intervention, it uses diagnostics (genomics, telomere length, HRV, inflammatory and hormonal panels) to personalize each guest’s protocol. Treatments are administered on-site or via mobile medical units, under physician oversight. The Regenerative Layer activates stemness, reverses biological aging, and initiates systemic repair-all within the aesthetic, sensorial framework of ORA’s hospitality design.

BLUEPRINT LAYER (virtual) 

The post-stay arc of transformation. This layer ensures continuity of care and loyalty through personalized long-tail protocols. Guests receive a digital regenerative blueprint with virtual follow-up sessions, curated supplement and peptide deliveries, seasonal recalibration guidance, and integration check-ins. It encourages return visits every 3–6 months across Hamak Hotels properties, converting one-time guests into ongoing members of a regenerative journey.

THE ORA DISTINCTION: INTEGRATION

ORA offers a unique opportunity to build regenerative hospitality from within Hamak Hotels. While many leading wellness partnerships focus on clinical programming or external brand licensing, ORA seamlessly integrates the WELLNESS, REGENERATIVE and BLUEPRINT layers with Hamak Hotels’ existing properties, tone, and operational model. We design each therapeutic arc in harmony with the architecture, biophilic aesthetic, and brand essence of the hotel itself—transforming healing into a natural, elegant part of the guest experience.

Our model begins with rhythm, space, and sensation, allowing biology to be introduced where it fits most effortlessly. We adapt each wellness and longevity offering to the specific cultural, spatial, and emotional feel of the location. Our design-led regenerative layer is fully COFEPRIS-compliant, while preserving the intimate and immersive tone Hamak Hotels guests expect. Treatments are subtle, embedded, and beautifully delivered. Guests do not feel like they are visiting a clinic, they feel as though their biology is being honored from within the property they chose to visit.

With ORA, Hamak Hotels also retains full creative control and brand ownership. We can license a pre-built identity or install a one-size-fits-all clinic, or we build a bespoke system that lives within the Hamak Hotels brand. We are flexible in the design and operational needs of each flagship property. Our focus is to create continuity, cohesion, and long-term value for both the brand and its guests.

ORA’s emergence as a new leader in regenerative hospitality also opens powerful storytelling and press opportunities. The market is saturated with established names, yet guests, media, and investors are seeking fresh, intelligent approaches that combine future-forward science with refined, emotionally intelligent experiences and spaces. Hamak Hotels has an opportunity to be not only the first in Latin America to do this, but to do it with originality, elegance, and resonance.