GITANO x ORA

OVERVIEW

Gitano Beach Club in Tulum has become a landmark of jungle dining, mezcal ritual, and nights that stretch into memory. Its essence is a marriage of the wild and the refined, a place where candlelight, music, and aliveness converge into something unforgettable. From this Tulum flagship, the Gitano story has grown into a global icon, expanding its DNA of wild elegance across destinations while remaining rooted in the jungle experience that defines it.

ORA Future proposes the next evolution of this story: the creation of a Longevity Lounge, an Elixir Bar, and a Regenerative Pilot Suite. These elements reimagine longevity not as a sterile medical service, but as a sensual and magnetic experience aligned with Gitano’s spirit.

This is not wellness tourism, nor medicalized retreat series. It is a new cultural layer, a longevity experience that feels wild, alive, and unique to Gitano. By weaving advanced regenerative therapies and curated wellness programs into the DNA of jungle ritual and social allure, Gitano becomes the first global brand to make longevity not only desirable but irresistible! The result is a powerful new revenue stream, extended guest stays, and an elevated brand positioning that blends nightlife, gastronomy, and regenerative culture into one seamless identity.

ABOUT ORA

ORA is an emerging regenerative design and operations suite pioneering a new category in hospitality where biology, architecture, and longevity converge. While ORA is new in name, it is decades in the making. Founded by Dr. Denisa Rensen and Beatrice Etzold, our team brings a rare fusion of clinical expertise, longevity science, and sensory design rooted in years of experience across the fields of regenerative medicine, elite wellness, and boutique hospitality.

We are not building a retreat or layering on spa services. We are installing a living system, one that restores coherence to human biology in environments that feel exquisite. Our approach is both precise and poetic, drawing on ancient healing systems and future-forward medical technologies to create deeply therapeutic spaces that regenerate the nervous system, fascia, mitochondria, and spirit.

ORA works with an international board of physicians, scientists, and longevity experts from the US, Canada, EU, and Mexico. Our clinical layer is directed by licensed MDs and regenerative specialists who operate with Swiss-level safety protocols and COFEPRIS compliance. Every protocol, every tool, and every guest pathway is designed with one question in mind: what is the most intelligent, beautiful, and biologically sound way for a human to heal?

“Longevity is not just as a health goal.

It’s a lifestyle. A reflection of one’s sophistication, intellect, love, and respect for life.”

—Dr. Denisa Rensen

GITANO x ORA

The Longevity Lounge will be conceived as a temple of aliveness. Designed with lush foliage, textures of wood and stone, and the intimate glow of candlelight, it becomes a space where renewal is not medical but ritual. Guests will encounter regenerative offerings such as peptides, biologics, light therapy, and breathwork, all woven into experiences that feel like ceremonies of vitality rather than clinical procedures.

At the heart of this evolution stands the Elixir Bar. Here, mezcal meets mitochondria, creating a menu of adaptogenic cocktails, herbal tonics, and NAD+ elixirs that extend Gitano’s legacy of mixology into the future of vitality. By day, the bar serves as a hub for biohacker tonics and wellness drinks; by night, it transforms into a ritual of connection and pleasure, echoing Gitano’s long tradition of social aliveness.

The wellness program, inspired by the depth of Sensei but uniquely crafted for Gitano, will offer curated journeys of three to seven days. Guests will undergo personalized diagnostics and move through a rhythm of daily rituals: movement in the jungle, contrast therapies of heat and cold, immersion in breath and meditation, and the optional inclusion of regenerative medicine. This is not wellness as escape but wellness as awakening, a return to wild coherence with life.

The Regenerative Pilot Suite extends this philosophy into the most intimate guest experience. Outfitted with circadian lighting, biophilic design, red light and PEMF therapies, and natural materials, the suite becomes a cocoon for renewal. It is both futuristic and primal, a place where sleep, recovery, and aliveness are amplified. Guests who stay here will not only rest but will awaken to a new sense of vitality, carrying the Gitano signature into their bodies and memory.

STRATEGIC VALUE

This concept positions Gitano in ways that no other hospitality group has attempted. It merges the sensual magnetism of mezcal, music, and jungle aliveness with the precision of regenerative health. It elevates Gitano beyond the categories of restaurant and nightlife brand, transforming it into a cultural destination where longevity becomes part of the story of pleasure and wildness.

The financial impact is equally compelling. Regenerative therapies command premium pricing, with sessions beginning at USD 1,000. The Elixir Bar extends this with cocktails and elixirs offered at luxury F&B margins, generating both high yield and constant guest engagement. The Regenerative Pilot Suite justifies a thirty to fifty percent premium in room rates, creating an entirely new category of accommodation. Together, these offerings extend guest stays, draw new high-value travelers, and generate substantial incremental revenue across all layers of the property.

The target market is global and deeply aligned with Gitano’s clientele: health-conscious tastemakers, creative nomads, and luxury travelers from New York, Mexico City, and Europe who are already seeking destinations where lifestyle and longevity meet. For them, Gitano becomes not only a night to remember but a place to regenerate, making the brand indispensable in a competitive global landscape.

PARTNERSHIP MODEL

ORA Future proposes a profit-sharing structure in which both Gitano and ORA participate equally in the new revenue layer. Operating overhead, inclusive of medical, staff, and product costs, is projected at approximately sixty-five percent of gross revenue. ORA Future provides the protocols, supplier networks, design, staff training, and operational frameworks, while Gitano contributes the physical build-out, ensuring that the regenerative spaces integrate seamlessly into the architectural and cultural fabric of the brand.

An upfront consulting and integration fee of USD 30,000 covers the development of medical and wellness protocols, supplier onboarding, branding and guest journey design, staff training, operational manuals, and launch strategy. Beyond this, ORA Future assumes responsibility for ongoing operations and medical tourism channeling, ensuring that the regenerative layer becomes both profitable and scalable across Gitano’s portfolio.

BUSINESS MODEL

Conservative Scenario
Longevity Lounge: 5 clients/day × USD 1,000 = USD 100,000/month, USD 600,000 net/year
Elixir Bar: USD 1,500/day, USD 45,000/month, USD 270,000 net/year
Regenerative Pilot Suite: USD 7,500 net/month, USD 90,000 net/year
Projected Annual Net to Gitano: USD 480,000

Base Scenario
Longevity Lounge: 10 clients/day × USD 1,000 = USD 200,000/month, USD 1,200,000 net/year
Elixir Bar: USD 2,700/day, USD 80,000/month, USD 480,000 net/year
Regenerative Pilot Suite: USD 12,500 net/month, USD 150,000 net/year
Projected Annual Net to Gitano: USD 915,000

Seasonality in Tulum is clear. Winter and spring are peak months, doubling activity compared with the summer low season. Future projections will need to be adjusted to reflect strong flow December through April, softer summer, steady autumn recovery.

These figures remain conservative when compared with Gitano’s brand equity and ability to attract international clientele. The regenerative layer will extend guest stays, increase F&B spend, and elevate the brand into a new global category where longevity is not clinical but wild, alive, and unforgettable!

WHY ORA

ORA Future is uniquely positioned to deliver this vision. Our proprietary regenerative protocols and trusted network of global suppliers ensure that every intervention offered under the Gitano name is safe, effective, and at the frontier of innovation. Our advisory and operational team includes internationally recognized leaders in medicine, wellness, and hospitality, guaranteeing world-class execution and compliance.

More importantly, ORA understands that longevity must not only be clinical. It must be alive. It must feel wild, sensual, and magnetic, qualities that Gitano has embodied for years. We specialize in translating advanced science into experiences that are elegant, cultural, and unforgettable. This is why longevity belongs here. It belongs in Gitano’s story.

NEXT STEPS

We propose an immediate feasibility and design study to adapt the Longevity Lounge, Elixir Bar, and Regenerative Pilot Suite to the unique context of Gitano. From there, we move into operational planning, staff training, and supplier integration, with launch envisioned within 2-3 months.

With this initiative, Gitano does not follow trends but sets them. It becomes the first global hospitality brand to position longevity as culture, merging the wildness of mezcal and music with the future of regenerative vitality. Together, we can create a category-defining experience that elevates Gitano into the next decade of hospitality innovation.